Insight for WebAnalytics: Japan

ラベル Japan の投稿を表示しています。すべての投稿を表示

2010/02/11

Dec 2009, Advertising sales decline 14 consecutive month

Japanese Ministry of Economy, Trade and Industry release the industry statistics of Dec 2009.
http://www.meti.go.jp/statistics/tyo/tokusabido/result/result_1.html

Internet advertising rise 5.3% compared to Dec 2008.

The chart below shows % up or down compared to same month last year.
And the meaning of column (from left to right) is as follows;
total sales, 4 mass media total, newspaper, magazine, TV, radio, ...., internet, others.

Pageviews share by mobile was over 15%, Yahoo! Japan 2010/1

From Yahoo! Japan IR document at 2009/2/10.

http://ir.yahoo.co.jp/jp/archives/monthly/201001.html
http://i.yimg.jp/images/docs/ir/monthly/2009/monthly0210.pdf

Pageviews share by mobile of Yahoo! Japan was 15.3%.

2010/02/06

Mobile pegeview share of "mixi"is over 80%, Japanese biggest SNS

From the news release of Mixi , 2010/2/5.

mixi is the biggest SNS site in Japan.

Bar chart shows pageviews. The yellow means PV by mobile, pink means PV by PC.

Line chart shows pageviews by mobile(pink) and PC(blue).

Online ad sales was 180% up, Japanese biggest ad agency in Jan 2010

From the news release of Dentsu, 2010/2/5.

http://www.dentsu.co.jp/news/release/2010/pdf/2010010-0205.pdf

Dentsu is the biggest advertising company in Japan.

Total revenue : 94.4% (compared to the same month of the previous year)

By Media is as follows;

Newspaper : 89.5%

Magazine : 75.4%

Radio : 92.8%

Television : 87.7%

Interactive(online) : 180.2%

Online ad sales was 149% up, Japanese biggest ad agency in Dec 2009

The number of mobile IP subscriber in Japan is 92.45million, the end of Jan 2010

From the news of Telecommunications Carriers Associasion, 2010/2/5.They announces the number of subscriber by carriers.
http://www.tca.or.jp/database/2010/01/

Total subscriber of mobile phone in Japan is 111,026,600. The share of NTT docomo is biggest, about 50%.

IP service name of mobile phone by carrier is as follows;
i-mode: NTT docomo
EZweb: au(KDDI)
Yahoo! mobile: Softbank

The Share of mobile phone by system is as follows;
CDMA2000 1x:28.1%
W-CDMA:68.2%
cdmaOne:0.2%
PDC:3.5%

The number of mobile IP subscriber in Japan is 92.3million, the end of Dec 2009

2010/01/30

Korian search engine NAVER is popular in Japan

From the press relsease of NetRatings Japan, 2010/1/27.

http://www.netratings.co.jp/New_news/News01272010.htm

Chart below shows the monthly unique visitor(000) of NAVER.

PC sales in Japan Dec2009 decline 6.8%

From the release of JEITA(Japanese Electronics and Information Technology industries Association), 2010/1/27.
http://www.jeita.or.jp/japanese/stat/pc/2009/

PC shipment in Japan Dec2009 grow 11.8%. 2009Q3(10-12 is Q3 in Japanese FY), sales decline 5.5%, shipment grow 12.4%.

Below chart shows monthly and Q3 shipment(000) and sales(100millon yen), divided by desktop type and notebook type.

2009 visitor of mini blog service site in Japan is 12.3 million

From the press release of VideoResearchInteractive, 2010/1/27.

http://www.videoi.co.jp/release/20100127.html

Mini blog include following sites such as tumblr, twitter, Twitty, ReTweeter...

First chart shows the number of monthly unique visitor of mini blog website. Scale is one million, 2million, ...

Second chart shows some monthly metrics, such as unique visitor(10 thousand), reach(%), average sessions per month, total pageviews(10 thousand), average pageview per visitor, average time spent per visitor.

Third chart shows age*sex ratio by website user and mini blog site user. The age*sex
category is age4-12, age13-19, men age20-34, men age35-49, men age50-, female age20-34, female age35-49, female age50-.

Bounce rate of Japanese mobile site is 45.3% in Dec2009

From the data of myRT mobile of Dec2009.
http://myrt.auriq.com/mobile/jp/statistics/2009/12.php

The following table shows "pageviews", "number of sessions" "number of unique users" "average bounce rate" "average time spent" "average pageview per person". The data is collected from mobile site using free tool "myRT".

Not have site search in the website, 48% of Japanese listed company

From BOstudio's the website survey for Japanese listed company.

http://www.bostudio.co.jp/research/index.html
http://www.bostudio.co.jp/research/industry1.html

First chart shows the placement of search function in the website. The answer category is "header", "footer", "other", "not have".

Second chart shows the placement of sitemap in the website. The answer category is "header", "footer", "other", "not have".

Big raise from TV in these 8 years, Japanese website recognition route

From Yahoo! Japan's syrvey data.
http://docs.yahoo.co.jp/info/research/
http://i.yimg.jp/images/docs/resarch/pdf/wua1001.pdf

First chart shows the website recognition route. Second item is "from TV show or TV ad" .

Second chart shows the sex of website users. Blue bar means male.

Third chart shows the age of website users.

2010/01/21

2009 SEO market in Japan is 163 million $ (1$=100Yen base)

From 2010/1/20 newsrelease of AUN CONSULTING, Inc.

http://www.auncon.co.jp/ir/2010/0120.html

Three categories in bar chart is as follows (from top to bottom);

outsourcing

inhouse

tool

2010/01/17

Nov 2009, Advertising sales decline 13 consecutive month

Japanese Ministry of Economy, Trade and Industry release the industry statistics of Nov 2009.

http://www.meti.go.jp/statistics/tyo/tokusabido/result/result_1.html

Total sales of 4 mass media (TV, radio, magazine, newspaper) also 11 consecutive month decline. Only internet advertising rise 3.9% compared to Nov 2008.

The chart below shows % up or down compared to same month last year.

And the meaning of column (from left to right) is as follows;

total sales, 4 mass media total, newspaper, magazine, TV, radio, ...., internet, others.

2010/01/13

Online ad sales was 149% up, Japanese biggest ad agency in Dec 2009

From the news release of Dentsu, 2010/1/12.
http://www.dentsu.co.jp/news/release/2010/pdf/2010004-0112.pdf

Dentsu is the biggest advertising company in Japan.

Total revenue : 93.5% (compared to the same month of the previous year)

By Media is as follows;
Newspaper : 85.1%
Magazine : 71.2%
Radio : 97.2%
Television : 95.3%
Interactive(online) : 149.0%

2010/01/12

Pageviews per day was lowest in the last year, Yahoo! Japan 2009/12

From Yahoo! Japan IR document at 2009/1/12.
http://ir.yahoo.co.jp/jp/archives/monthly/200912.html http://i.yimg.jp/images/docs/ir/monthly/2009/monthly0112.pdf

Pageviews share by mobile was 14.9%, Yahoo! Japan 2009/12

From Yahoo! Japan IR document at 2009/1/12.

http://ir.yahoo.co.jp/jp/archives/monthly/200912.html
http://i.yimg.jp/images/docs/ir/monthly/2009/monthly0112.pdf

2010/01/08

The number of mobile IP subscriber in Japan is 92.3million, the end of Dec 2009

From the news of Telecommunications Carriers Associasion, 2010/1/8.They announces the number of subscriber by carriers.

http://www.tca.or.jp/database/2009/12/

Total subscriber of mobile phone in Japan is 110,617,400. The share of NTT docomo is biggest, about 50%.

IP service name of mobile phone by carrier is as follows;

i-mode: NTT docomo

EZweb: au(KDDI)

Yahoo! mobile: Softbank

The Share of mobile phone by system is as follows;

CDMA2000 1x:28.1%

W-CDMA:67.8%

cdmaOne:0.2%

PDC:3.8%

登録: 投稿 (Atom)