Big raise from TV in these 8 years, Japanese website recognition route

From Yahoo! Japan's syrvey data.
http://docs.yahoo.co.jp/info/research/
http://i.yimg.jp/images/docs/resarch/pdf/wua1001.pdf

First chart shows the website recognition route. Second item is "from TV show or TV ad" .

Second chart shows the sex of website users. Blue bar means male.

Third chart shows the age of website users.