Nov 2009, Advertising sales decline 13 consecutive month

Japanese Ministry of Economy, Trade and Industry release the industry statistics of Nov 2009.

http://www.meti.go.jp/statistics/tyo/tokusabido/result/result_1.html

Total sales of 4 mass media (TV, radio, magazine, newspaper) also 11 consecutive month decline. Only internet advertising rise 3.9% compared to Nov 2008.

The chart below shows % up or down compared to same month last year.

And the meaning of column (from left to right) is as follows;

total sales, 4 mass media total, newspaper, magazine, TV, radio, ...., internet, others.