Dec 2009, Advertising sales decline 14 consecutive month

Japanese Ministry of Economy, Trade and Industry release the industry statistics of Dec 2009.
http://www.meti.go.jp/statistics/tyo/tokusabido/result/result_1.html

Internet advertising rise 5.3% compared to Dec 2008.

The chart below shows % up or down compared to same month last year.
And the meaning of column (from left to right) is as follows;
total sales, 4 mass media total, newspaper, magazine, TV, radio, ...., internet, others.

Related link:

Nov 2009, Advertising sales decline 13 consecutive month

Online ad sales was 180% up, Japanese biggest ad agency in Jan 2010

From the news release of Dentsu, 2010/2/5.

http://www.dentsu.co.jp/news/release/2010/pdf/2010010-0205.pdf

Dentsu is the biggest advertising company in Japan.

Total revenue : 94.4% (compared to the same month of the previous year)

By Media is as follows;

Newspaper : 89.5%

Magazine : 75.4%

Radio : 92.8%

Television : 87.7%

Interactive(online) : 180.2%

Related post:

Online ad sales was 149% up, Japanese biggest ad agency in Dec 2009

Nov 2009, Advertising sales decline 13 consecutive month

Japanese Ministry of Economy, Trade and Industry release the industry statistics of Nov 2009.

http://www.meti.go.jp/statistics/tyo/tokusabido/result/result_1.html

Total sales of 4 mass media (TV, radio, magazine, newspaper) also 11 consecutive month decline. Only internet advertising rise 3.9% compared to Nov 2008.

The chart below shows % up or down compared to same month last year.

And the meaning of column (from left to right) is as follows;

total sales, 4 mass media total, newspaper, magazine, TV, radio, ...., internet, others.

Online ad sales was 149% up, Japanese biggest ad agency in Dec 2009

From the news release of Dentsu, 2010/1/12.
http://www.dentsu.co.jp/news/release/2010/pdf/2010004-0112.pdf

Dentsu is the biggest advertising company in Japan.

Total revenue : 93.5% (compared to the same month of the previous year)

By Media is as follows;
Newspaper : 85.1%
Magazine : 71.2%
Radio : 97.2%
Television : 95.3%
Interactive(online) : 149.0%