これはValueClick Mediaでの7業種39広告主の103のキャンペーンを元に分析したもの。6つの以下の手法で比較した。
・Audience Targeting – Ads served based on online behavioral data, such as a past interest or interaction with a related product
・Contextual Targeting – Ads served to related page-level content
・Efficiency Pricing - Cost-per-click engagement with creative
・Premium Pricing - High visibility placements on premium publishers
・Retargeting - Served to users that have previously visited an advertiser’s site
・Run-of-Network (RON) - Ads which appear anywhere in the network, often optimized by conversion
・Contextual Targeting – Ads served to related page-level content
・Efficiency Pricing - Cost-per-click engagement with creative
・Premium Pricing - High visibility placements on premium publishers
・Retargeting - Served to users that have previously visited an advertiser’s site
・Run-of-Network (RON) - Ads which appear anywhere in the network, often optimized by conversion
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHC4MDqDfe3t92e8q2lke5PBX3GkToigG2MuR4mlDPPr2cLtJ5lcI3xGqaFVuMr9CpggL2X29C8jugOMJhzHH9DxqQdEt0DZ3hGwSKHCpN7dhQ6vwTh599U6-9fucKvEt3vU-b/s400/a.jpg)
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