これはValueClick Mediaでの7業種39広告主の103のキャンペーンを元に分析したもの。6つの以下の手法で比較した。
・Audience Targeting – Ads served based on online behavioral data, such as a past interest or interaction with a related product
・Contextual Targeting – Ads served to related page-level content
・Efficiency Pricing - Cost-per-click engagement with creative
・Premium Pricing - High visibility placements on premium publishers
・Retargeting - Served to users that have previously visited an advertiser’s site
・Run-of-Network (RON) - Ads which appear anywhere in the network, often optimized by conversion
・Contextual Targeting – Ads served to related page-level content
・Efficiency Pricing - Cost-per-click engagement with creative
・Premium Pricing - High visibility placements on premium publishers
・Retargeting - Served to users that have previously visited an advertiser’s site
・Run-of-Network (RON) - Ads which appear anywhere in the network, often optimized by conversion
関連リンク：
0 件のコメント:
コメントを投稿