Mosaicという12グループ60タイプの米国消費者分類

2月18日の米ヤフー検索利用者は若く、グーグル利用者はオンラインで金を使うで「ライフスタイル属性」と記述した12個のユーザ・セグメントに関して、オリジナル記事で補足があった。

Hitwiseが2007年に買収したExperianによって作られたMosaicという消費者分類がある。これは米国で居住エリアや行動特性などによって消費者を12のグループ、60タイプに分けたもの。前のエントリーで紹介した図はこの12グループのプロットだ。

他にも以前米国66のマーケットセグメントというエントリーもご紹介したので、併せてご参照まで。

英語のままだが、下記そのまま転載しておく。
Affluent Suburbia: The wealthiest households in the U.S. living in exclusive suburban neighborhoods enjoying the best of everything that life has to offer.

Upscale America: College-educated couples and families living in the metropolitan sprawl earning upscale incomes providing them with large homes and very comfortable and active lifestyles.

Small-town Contentment: Middle-aged, upper-middle-class families living in small towns and satellite cities with moderate educations employed in white-collar, blue-collar and service professions.

Blue-collar Backbone Budget-conscious, young and old blue-collar households living in older towns working in manufacturing, construction and retail trades.

American Diversity: A diverse group of ethnically mixed singles and couples, middle-aged and retired with middle-class incomes from blue-collar and service industry jobs.

Metro Fringe Racially mixed, lower-middle-class clusters in older single-family homes, semi-detached houses and low-rise apartments in satellite cities.

Remote America: A mix of farming and small industrial rural communities with outdoor oriented lifestyles living primarily in America’s heartland.

Aspiring Contemporaries: Young, mostly single, ethnically diverse, online active households living in new homes or apartments with discretionary income to spend on themselves.

Rural Villages and Farms Rural, middle-class married families and couples of varied ages, living and working in agricultural and mining communities.

Struggling Societies: Young minorities, students and single parents trying to raise families on low-level jobs in manufacturing, health care and food services.

Urban Essence: Young, single and single-parent minorities living in older apartments working at entry-level jobs in service industries.

Varying Lifestyles: Residents who primarily live in group quarters including students, military personnel and institution populations.