米オンラインコミュニティの価値は、口コミの増加

7/16のThe Society for New Communications Researchのリリースから。
http://sncr.org/2008/07/15/word-of-mouth-insights-customer-loyalty-biggest-benefits-of-online-communities-says-new-study-by-beeline-labs-deloitte-society-for-new-communications-research/

上位4つはこれ
increasing word of mouth (35%)
increasing brand awareness (28%)
bringing new ideas into the organization faster (24%)
increasing customer loyalty (24%)