7/15のBuzz Canuckの記事から。
http://buzzcanuck.typepad.com/agentwildfire/2008/07/the-11-deadly-s.html
http://www.surveymonkey.com/s.aspx?sm=jzk0HTn_2fpsPO39XF_2bNFqXA_3d_3d（質問紙）
下手な訳はやめてそのまま掲載する。調査結果による数字。米国内の調査か。
Being inauthentic 70.7%
Not creating two-way dialogue 51.2%
Lieing about identity i.e. fake blogging 51.2%
Not measuring what happens 46.3%
Not having a strategy 43.9%
No links to achieving business objectives 26.8%
Not changing company practice as a result of it 22.0%
Losing the brand message 14.6%
Not taking enough risk 9.8%
Not spending enough on it 9.8%
Not building it over time 7.3%
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